Lead Creative | Brand Strategist | Marketer | Business designer


Mikael Bertus

My name is Mikael Bertus.

Lead Creative @ Genero.

I facilitate, design and write solutions to business problems. Nothing happens alone however. Big things require a great team.

Please enjoy my work and contact me, or Genero – The Growth Marketing Co., if you think we should work together.

Email

mikael@genero.fi
mikaelbertus@gmail.com

Located

Helsinki, Finland
Digitally, everywhere

Some of my latest projects.

I have chosen mostly to present these in video format. Nearly every project included strategy, multi-media, budgeting, channel selections, media strategy and copywriting. Some also service design, graphic design and UI/UX type work.

Mr. Panini – Mr. Panini Lives! – Creative strategy, Concept | Lead Creative | Genero

Pentik – Black and White campaign – Concept, Art direction, Copy | Copywriter, Lead Creative | Genero

A-lehdet – Miljoonamoukari campaign – Concept + copy | Copywriter, Lead Creative | Genero

Alko – Trendikatsaus 2022 – online content + ad concept | Copywriter, Lead Creative | Genero

Alma Talent – Oikeita päätöksiä ei tarvitse piilotella – concept & copy | Copywriter, Lead Creative | Genero

Snellman – Kansallispossu – Instagram presence and story video | Copywriter, Lead Creative | Genero

Redi – Christmas campaign – Concept, films | Film Director, Producer, Copywriter, Lead Creative | Genero

EasyFit – Branding, advertising concepts, films, radio | Copywriter, Brand Strategist, Lead Creative | Genero

Skand – Kauneus ei tule kotoa hakemaan – Concept, copy, scripts | Copywriter, Lead Creative | Genero

Weekendbee – Pure joy of sport – concept + copy + locatisation for 3 markets | Copywriter, Lead Creative | Genero

Pentik – The Owl & The Dogs– Online Hype Train | Copywriter, Lead Creative | Genero

Pentik – Story of clay – screenplay & production | Copywriter, Lead Creative | Genero

Pihla – Melu & Vilu – Concept & copy | Copywriter, Lead Creative | Genero

Kokoomus – Party meeting concept & films | Film Director, Copywriter, Lead Creative | Genero

Snellman – The world’s first socially written sausage poetry book – concept + poem “Kesäilta | Copywriter, Lead Creative | Genero

Mutti – Global Website concept | Copywriter, Lead Creative | Genero

Visit Åland – Summer Campaign | Copywriter | dynamo&Son

Syöpäyhdistykset – Iho kertoo tarinoita – concept & script | Copywriter | dynamo&Son

UN Women – Better Women’s Day | Copywriter | dynamo&son

Tradenomit – Brand Strategy & Identity | Copywriter | dynamo&son

Älvsbytalo – Kotien rakentajat – concept & copy & film direction | Copywriter | dynamo&son

Kanta-palvelut – Tiedot tallessa, aina käytössä | Copywriter | dynamo&son

JIM – Onneksi on taas viikonpäivä | Copywriter | dynamo&son

Thanks for checking out my stuff!

I am currently employed at Genero – The Growth Marketing Company

Visit our company website at generodigital.fi