Hello

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I'm Mikael

An experienced marketing professional with a strong background in strategy, creative, branding, digital marketing and web design.

I stand for customer experiences, and for clear and actionable strategy & creativity to make them mean something. A humanist, with an AI edge.

Selected cases

Alko tänään

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A 360 content concept for Alko

Olisiko sinusta erotuomariksi

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A campaign to find new soccer referees

Saven tarina

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A minidocument film of Anu Pentik's life and art

Mutti - World's biggest tomato recipe website

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Concept and content for the world's largest tomato recipe website.

OP - Rahaa arvokkaampaa tietoa

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A new brand promise and a social media campaign for OP's customer media.

Eeva ja sen lehti

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A branding campaign for Eeva magazine

JIM - Onneksi on taas viikonpäivä

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Branding and media campaign which celebrated the glory of the everyday.

Installing the electric future

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Company rebrand with a big mission

About me

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Short introduction

I was born in the wilds of Eastern Finland as the first son of a half-German teacher family in the late eighties. I took up writing, then drawing, then guitar when it started to seem cool.

Professionally my career started by writing articles and reviews to local papers and blogs. During my studies I dove head first into the world of communication and consulting and haven't left since. I have degrees in Marketing, Languages and Leadership and Information Technology.

My biggest strength and weakness is my endless curiosity. It drives me forward, but also makes me restless.

My first love is writing and communication, but I do during and after office hours work occasionally as a graphic designer, web developer, salesman, facilitator, game designer, composer, animator, screenwriter, advertising director, and home chef.

And yes, I do read a lot. Currently I am finishing the Spanish editions of the Harry Potter series as audiobooks.

Some quotes about me

"Mikael is one of the most talented and creative people I've had the pleasure of working with."

- Josefin Saarenpää, Head of Marketing

"He is a creative powerhouse and tireless strategic thinker who can take projects to new levels. Brainstorming with him is always fun and productive. One of his greatest strengths is his presentation skills. He will do whatever it takes, be it playing guitar, reciting a poem or crawling on the floor, to really nail any given client pitch. Clients love it, and so do we."

- Jarno Penttinen, Senior Copywriter & Lyric Writer

What I admire most about Mikael, besides being a dear colleague for many years, is his enthusiasm for learning new things — whether it’s to educate himself, for fun, or simply to broaden his own perspectives. In addition to being a talented writer, tech-savvy strategist, and highly skilled concept planner, he also delves into subjects like economic theory, fermentation, and visual design.

- Markku Nykänen, Lead Growth Strategist

Experience

Lead Creative, Genero
June 2020 - Current

Senior Copywriter, Genero
April 2019 - June 2020

Creative / Digital planner, dynamo&son
October 2017 - April 2019

Web Designer / Copywriter Orange Advertising Oy
October 2017 - October 2017

Copywriter, Folk Finland Oy
December 2016 - July 2017

Junior Copywriter, Folk Finland Oy
August 2016 - December 2016

Marketing Assistant, Arrow ECS Finland Oy
March 2016 - August 2016

Junior Analyst, Valona Intelligence
October 2015 - March 2016

Content Specialist, Valona Intelligence
October 2013 - September 2015

Media Analyst, Valona Intelligence
October 2012 - May 2013

Freelance Writer, Various media outlets
May 2008 - August 2010

Communications Assistant, Finnish Red Cross - Suomen Punainen Risti
November 2008 - February 2009

Skills

Marketing

  • Strategy
  • Copywriting
  • Creative Concept Design
  • Brand Strategy
  • Digital Marketing
  • Brand Identities

Media

  • Social Media Marketing
  • Content Strategy
  • Creative Direction
  • Graphic Design
  • Video Editing
  • Social Media

Technical

  • Web development
  • Game design & development (Unity & Godot)
  • Wordpress development

Soft Skills

  • Cross-Functional Collaboration
  • Communication
  • International Projects
  • Project Management
  • Facilitation

Languages

  • English
  • Finnish
  • German
  • Swedish
  • Spanish

Contact

Email: mikaelbertus@gmail.com

Phone: +358452363560

Website: http://www.mikaelbertus.com

LinkedIn: mikaelbertus

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Let's connect - and maybe get coffee?

Let's do this!