I'm Mikael
An experienced marketing professional with a strong background in strategy, creative, branding, digital marketing and web design.
I stand for customer experiences, and for clear and actionable strategy & creativity to make them mean something. A humanist, with an AI edge.
Selected cases
Alko tänään
A 360 content concept for Alko
Olisiko sinusta erotuomariksi
A campaign to find new soccer referees
Saven tarina
A minidocument film of Anu Pentik's life and art
Mutti - World's biggest tomato recipe website
Concept and content for the world's largest tomato recipe website.
OP - Rahaa arvokkaampaa tietoa
A new brand promise and a social media campaign for OP's customer media.
Eeva ja sen lehti
A branding campaign for Eeva magazine
JIM - Onneksi on taas viikonpäivä
Branding and media campaign which celebrated the glory of the everyday.
Installing the electric future
Company rebrand with a big mission
About me
Short introduction
I was born in the wilds of Eastern Finland as the first son of a half-German teacher family in the late eighties. I took up writing, then drawing, then guitar when it started to seem cool.
Professionally my career started by writing articles and reviews to local papers and blogs. During my studies I dove head first into the world of communication and consulting and haven't left since. I have degrees in Marketing, Languages and Leadership and Information Technology.
My biggest strength and weakness is my endless curiosity. It drives me forward, but also makes me restless.
My first love is writing and communication, but I do during and after office hours work occasionally as a graphic designer, web developer, salesman, facilitator, game designer, composer, animator, screenwriter, advertising director, and home chef.
And yes, I do read a lot. Currently I am finishing the Spanish editions of the Harry Potter series as audiobooks.
Some quotes about me
"Mikael is one of the most talented and creative people I've had the pleasure of working with."
"He is a creative powerhouse and tireless strategic thinker who can take projects to new levels. Brainstorming with him is always fun and productive. One of his greatest strengths is his presentation skills. He will do whatever it takes, be it playing guitar, reciting a poem or crawling on the floor, to really nail any given client pitch. Clients love it, and so do we."
What I admire most about Mikael, besides being a dear colleague for many years, is his enthusiasm for learning new things — whether it’s to educate himself, for fun, or simply to broaden his own perspectives. In addition to being a talented writer, tech-savvy strategist, and highly skilled concept planner, he also delves into subjects like economic theory, fermentation, and visual design.
Experience
Lead Creative, Genero
June 2020 - Current
Senior Copywriter, Genero
April 2019 - June 2020
Creative / Digital planner, dynamo&son
October 2017 - April 2019
Web Designer / Copywriter Orange Advertising Oy
October 2017 - October 2017
Copywriter, Folk Finland Oy
December 2016 - July 2017
Junior Copywriter, Folk Finland Oy
August 2016 - December 2016
Marketing Assistant, Arrow ECS Finland Oy
March 2016 - August 2016
Junior Analyst, Valona Intelligence
October 2015 - March 2016
Content Specialist, Valona Intelligence
October 2013 - September 2015
Media Analyst, Valona Intelligence
October 2012 - May 2013
Freelance Writer, Various media outlets
May 2008 - August 2010
Communications Assistant, Finnish Red Cross - Suomen Punainen Risti
November 2008 - February 2009
Skills
Marketing
- Strategy
- Copywriting
- Creative Concept Design
- Brand Strategy
- Digital Marketing
- Brand Identities
Media
- Social Media Marketing
- Content Strategy
- Creative Direction
- Graphic Design
- Video Editing
- Social Media
Technical
- Web development
- Game design & development (Unity & Godot)
- Wordpress development
Soft Skills
- Cross-Functional Collaboration
- Communication
- International Projects
- Project Management
- Facilitation
Languages
- English
- Finnish
- German
- Swedish
- Spanish
Contact
Email: mikaelbertus@gmail.com
Phone: +358452363560
Website: http://www.mikaelbertus.com
LinkedIn: mikaelbertus